Yellow Pages have released a new advert that reuses the JR Hartley storyline, except this time is Day V Lately.
The original advert plot was like this; a man is trying to find a copy of a book printed many years ago, called "Fly Fishing" by J.R. Hartley. When he used the Yellow Pages he found a copy and he was asked for his name to reserve the book. It was then revealed that he was J.R. Hartley.
Compare the adverts, firstly the new one ...
... and you can see the old one on my About Me page.