Of course, the problem is that such a policy is too easy for the opponents of Labour to take the piss out of because it's so inconsistent with their previous young job guarantee scheme policy, and the attacks on the current (very similar) government provision - not to mention it being a very un-Labour policy.
Will Ed Miliband deliver? @labourpress: "Everybody should have his own #owl" http://t.co/3BMR49esEd pic.twitter.com/FrEXdRCF9m
— HuffPost UK (@HuffPostUK) June 19, 2014
But worse than that; is is a policy that won't even be remembered next week, partly because it has no legs, but mostly because it was overshadowed by more piss taking after the Labour press twitter account was "hacked" (by which they mean the password was not strong or obscure enough) and announced that it was now Labour policy for everybody to "have his own owl". The Huffington Post getting in there first with the response above, and others also putting the boot in.
The Labour front bench often get rolled out saying how good a response they're getting about Ed Miliband on the doorstep, but the problem is nobody believes them; and it's because they're aren't getting that response (other than from a few die hard Labour voters). The polls have Miliband miles behind Cameron, and that's a big problem in a general election year. It's too easy for the Conservatives to shrug it off, just ignoring what the Labour representatives have to say on Ed, and keep banging on about their long term economic plan which, at least, the public believe is something that exists, even if they don't like it.
If Nigel Farage is the ultimate teflon politician, then Ed Miliband has a knack of mud sticking - from the bacon sandwich incident to pretending to be mates with the leader of the Labour group on Swindon council, despite not being able to remember his name (even when prompted). He even wildly overestimated the amount an average family spends on their weekly food shop, before admitting he didn't know how much he spent! Just to cap it all off, in a poll out yesterday Miliband scored a personal approval rating of minus 39, two points lower than Nick Clegg (yes, you read that correctly), whilst David Cameron is in positive territory!
I'm not sure the country can see Miliband as PM because it's far too easy to attack him, and those attacks tend to stick. When it comes to the election, it might just cost Labour.